digital signage solutions - my thoughts

Ottawa Restaurants Now Using Digital Signage Solutions

Next time you go to grab your coffee or donut at your favourite Ottawa establishment you’ll probably notice something different. Many small restaurants and big ones too are now using high-resolution digital signage as their menus instead of cardboard or even light box signs. This move is part of a growing trend which embraces low-energy consumption displays and the flexibility in terms of changing content to differentiate them from the growing competition.

The advantages of installing a set of digital signage displays in your Ottawa business are numerous. They consume less energy, and have a much better return on investment than traditional print advertising. Unlike traditional signs or menus, content for your digital displays can all be changed remotely and without any hassle or climbing whatsoever. This allows you to split-test the effectiveness of certain campaigns, change daily specials instantly, deliver seasonal content effortlessly – really there is so much you can do once you have the flexibility to change your marketing content on the fly.

Second, it can also make your business stand out. This is especially true if you are in an industry where not many of your competitors are using Ottawa digital signage solutions. Many times business owners are looking for an advantage over their competition in the type of vehicles they have, or the oven they use, but this logic is rarely transferred to interior and exterior signage and marketing.

Of course there are some situations where you might not be ready to invest in LED signs yet for your business. For example, if you have no reliance on attracting foot traffic from the street or road outside your business, an interior solution may be all you need. On the other hand, if you need to get eyes on your brand name or in your direction, an exterior solution may be even more effective.

Also if you do not have the time or man power to keep the content, relevant, effective and up-to-date then it is highly recommended you make those changes so your campaign can be as sharp as possible.

 At the end of the day, high-resolution displays make your establishment much more professional, easier to read, and ultimately more fun to be around and interact with.

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